Full course description
This course is designed to equip entrepreneurs in the wellness industry with the essential skills and strategies needed to promote their products and services effectively. Students will learn how to identify a potential customer base, develop branding elements that resonate with their values, mission, and unique selling proposition, and plan marketing campaigns within budget constraints.
The course will explore diverse marketing channels, emphasizing the importance of establishing a strong online presence through professional website development, search engine optimization (SEO), and active social media engagement. Additionally, students will discover the power of content marketing, email marketing, and paid advertising to expand their reach and foster customer relationships. Through analytics and tracking methods, students will learn to assess and refine their marketing strategies, ensuring continuous improvement and success in the competitive wellness market.
Awards 3 hours of continuing education credit.