Full course description
This course is designed to equip aspiring wellness entrepreneurs with the essential knowledge and skills necessary to navigate the intricacies of product production in the wellness industry. From understanding the nuances of self-producing versus outsourcing to ensuring compliance with FDA regulations and Good Manufacturing Practices (GMP), participants will gain invaluable insights into the legal and regulatory landscape surrounding manufacturing natural products. Topics such as labeling requirements and proper storage techniques will be explored to ensure product integrity and consumer safety. Students will also explore aspects of pricing strategies, including assessing raw costs, evaluating market value, and implementing competitive pricing structures to maximize profitability. Key aspects of product distribution, including packaging considerations, shipping logistics, and retail sales strategies, will be shared, providing a comprehensive understanding of the end-to-end process of bringing wellness products to market.
Awards 3 hours of continuing education credit.