This course provides a concise yet comprehensive overview of creating a successful business model in the wellness industry. Students will learn to identify their product or service offerings, target customer base, and define the underlying needs they fulfill. Through market research and analysis, students will gather insights to inform strategic decision-making. Drawing inspiration from successful businesses, students will explore their wellness business niche, goal setting, health and wellness trends for business, and strategy development. Students will learn how to develop a wellness business plan using a business model canvas tailored to the wellness sector and be ready to take the next steps in their entrepreneurial journey with confidence.

By the end of this course, you will be able to:

• Identify customer base and needs for a small wellness business
• Determine wellness products and services to meet customer needs
• Analyze market research to best plan small business offerings
• Develop a small business model tailored to a wellness business niche.

Content Creator’s Bio: Jimmy Godard, BS, MS, MBA, DM